The Twisselman (Fitzsimmons) family has been operating businesses on the Santa Cruz Beach Boardwalk since 1934. Charles and Ethel Fitzsimmons started the company during the Depression soon after they moved to Santa Cruz. The games that they operated included the Cat Rack, basketball and baseball games, Fascination, Skee Roll, Pokerino, Bazooka and balloon games. In 1965 the games were sold to Charles Canfield at which time Charles Fitzsimmons took the position of Operations and Personnel Manager for the Seaside Company. In 1967, Fitzsimmons opened Casino Imports, two-story gift and souvenir store. Their daughter, Audrey Twisselman, joined the business and the family moved into food concessions when they took over operation of the the Hot Dog on a Stick and Boardwalk Fries in 1971. Audrey continued to run the food concessions while she raised her four children until she retired in 1992. Matt and Paula Twisselman currently own the business the family operates four different food outlets; Hot Dog on a Stick, BoardWok, California Wraps and Bowls and the World Grill. The family is proud of the quality of their food and the countless wonderful employees that have worked so hard each season.